YEAR:
2026
CAMPAIGN DIRECTION
SLAY
CLIENT:
SLAY FASHION, NEW YORK
CAMPAIGN · SOCIAL · ART DIRECTION
A digital-native fashion brand with a following and no coherent visual identity to match it. Six weeks, one shoot, one art director, complete creative control.
challenge
The brand had grown faster than its visual language. What worked at 10,000 followers looked amateur at 800,000. The audience was loyal but the brand kept undermining their loyalty by looking inconsistent. We had to create coherence without erasing the energy that made people follow in the first place.
results
The campaign reached 4.2 million people in the first week without paid promotion. Engagement rate increased 180% against the previous campaign average. The brand finally looked like what it always wanted to be.
READY TO MAKE SOMETHING WORTH KEEPING?
ONE CONVERSATION CAN CHANGE EVERYTHING.
IF YOU KNOW, YOU KNOW. REACH OUT.