YEAR:
2026
BRAND STRATEGY
LASOR
CLIENT:
LASOR CONSULTING, AMSTERDAM
STRATEGY · IDENTITY · POSITIONING
A creative consultancy that had outgrown its original identity but didn't know what it wanted to become. We spent two weeks not designing anything — just asking questions.
challenge
The hardest rebrand is the one where the client is successful. There's no burning platform, no obvious reason to change — just a quiet sense that the current identity is holding the business back from something larger. Making that argument to a room full of people who built the original brand required evidence, not opinion.
results
What emerged wasn't a rebrand. It was a clarification — everything they already were, made impossible to ignore. New business conversion rate increased 60% in the six months following launch. The consultancy expanded to two new markets within the year.
READY TO MAKE SOMETHING WORTH KEEPING?
ONE CONVERSATION CAN CHANGE EVERYTHING.
IF YOU KNOW, YOU KNOW. REACH OUT.